Author: Barbra Sundquist
As a professional bio writer, I often get asked "how do I write a bio when I don't have direct experience in the business?"
Don't sweat it! I can tell you that your realtor bio is not necessarily JUST about your industry experience. More than anything, readers want to know that you:
1) know the local market; 2) understand the client's needs; 3) are going to work hard for them.
And you can satisfy each of these criteria even if you are brand new to the real estate business.
Let's take each of these client concerns and see what you can write in your professional bio that will wow them.
1. You know the local market.
OK, so maybe you don't have 20 years experience as a realtor in the community. But you live in the community, right?
So talk about what your connection to the community: the hidden gems you treasure, the groups you're involved with, or the networks you belong to.
Whereas an experienced realtor might write about their twenty years experience as a real estate agent, a brand new realtor can write:
Jane has lived in Townville for X years and just loves it. She knows all the neighbourhoods inside-out, and can help you select the best one for your family's needs.
As a lifelong resident of Mayberry, Andy can put his insider knowledge to work to find a special property in your neighbourhood of choice.
You're showing that you know the local market, and the client won't care how many years of experience you have.
2. You understand the client's needs.
What do people really want when they are buying or selling real estate? They want an agent who will help them meet their needs. These needs might include understanding exactly what they mean by "cozy home", having a particular type of business style, or using the latest marketing tools.
So how do you express this in your realtor bio? You might say something like:
Andy also uses the latest Internet marketing tools to expose your property to the widest possible range of qualified buyers.
3. You are going to work hard for them.
When thinking about how to write a bio, remember that the bottom line for clients is "are you the right real estate agent for me?" Often this translates into "Do I like you?"
So don't forget about the personal qualities that qualify you for the job. People reading your real estate bio will feel confident knowing that you are pleasant, professional, hard-working, enthusiastic and organized.
Here's one way to write this in your professional bio:
Why choose Jane as your real estate agent? For one thing, she really listens to you and will work tirelessly on your behalf.
Trust me, it makes all the difference when trying to sell yourself to show who you are and why you are enthusiastic about the topic.
You don't need decades of experience and a wall of awards to write a winning real estate bio. Just show that you know the local market, understand the client's needs, and are going to work hard for them. Then you'll have a great professional bio that will be a strong part of your marketing materials.