When you walk into an appointment with a prospect, you must be prepared to guide your seller through the home selling process. Many agents do this with a scripted sales presentations while others choose to wing it. Top producers don’t read a sales script line-by-line, but they do have a well-thought-out outline for what they want to talk about in their meeting with prospects.

The best listing presentations are ones where you’ve created and memorized a planned presentation that concisely explains the selling process and any frustrations, concerns, and problems selle...

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Many real estate agents target For Sale By Owners (FSBOs) and have little success after the initial conversation when the seller asks the agent to cut his commission. Yet targeting FSBOs can be profitable. According to the National Association of Realtors, about 80-85% of FSBOs eventually end up working with an agent.

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by Krista

It always amazes me whenever I get an email response that is virtually unreadable. It seems that email has become the medium of informal communication even in business settings to people they’ve never had any type of communication with.

Often, respondents fail to use proper capitalization at the beginning of sentences and proper punctuation at the end. But occasionally I’ll receive an email response that fails to use complete sentences and I have to re-read it several times to figure out what exactly they were trying to say.

Good com...

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